New England, NSW 28 October 2024 — Aran and Kirsty Toovey are thrilled to unveil the rebranded identity of New England Hydraulics and Diesel, marking a new chapter in the company’s evolution since they took ownership in 2020.

“We kept the original logo for years because it was so well recognized in our region,” explained Aran Toovey. “But with our expanded team and service offerings, we knew it was time for a fresh website and brand that matched the professionalism, diverse service and quality we deliver.”

The journey toward the rebrand began with a conversation with Laurence Nussbaumer of New England Business Technology, the company’s IT provider. He suggested that to effectively convey the brand’s message and values, they’d benefit from professional help with content and messaging. “We wanted to work with local talent, so Laurence connected us with Ingrid Rothe of Vivid Thinking, and the collaboration has been seamless.”

Ingrid facilitated a workshop with the entire team to ensure every staff member’s voice was included in the process. “This involvement was essential to us,” added Aran. “It wasn’t just about the brand; it was about making sure our team felt part of the transformation.”

While initially planning a logo refresh, the partnership with Ingrid and designer Ashleigh Rote of Ash Rote Designs led to a comprehensive rebrand. Together, they created a new logo, refreshed signage, and crafted a website content brief to better reflect New England Hydraulics and Diesel’s extensive capabilities and client-focused approach.